Hey everyone, I've been meaning to share this video with you guys:
In this video, Barracuda Labs Research Scientist Jason Ding is presenting Social Klepto, an experimental tool that allows users to investigate social connections for potential business related subterfuge. Put simply, there's a lot of customer-stealing going on through social networks, and this tool is designed to help users get proactive in defending their organizations.
Jason covers a lot of stuff in this 30 minute presentation:
- What is Social Klepto?
- Example of customer loss
- How much is a customer worth ?
- How much is a sales lead worth ?
- How to use Social Klepto and why focus on LinkedIn?
- How to steal leads
- Four types of social bait accounts
- How to make a ‘customer prospect'
- How to build a connection base
- Social Klepto web interface
- Information gleaned from Social Klepto, and how to use it
- How to protect yourself
- How to get Social Klepto
Check out the video, and then if you want to play around with Social Klepto, check out these links:
For more from Jason, follow him on twitter @dingzj1 and on the Barracuda Labs blog.
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Christine Barry est Senior Chief Blogger et Social Media Manager chez Barracuda. Avant de rejoindre Barracuda, Christine a été ingénieur de terrain et chef de projet pour des clients K12 et PME pendant plus de 15 ans. Elle est titulaire de plusieurs diplômes en technologie et en gestion de projet, d'un "Bachelor of Arts" et d'un "Master of Business Administration".Elle est diplômée de l'université du Michigan.
Connectez-vous avec Christine sur LinkedIn.