Hey everyone, I've been meaning to share this video with you guys:
In this video, Barracuda Labs Research Scientist Jason Ding is presenting Social Klepto, an experimental tool that allows users to investigate social connections for potential business related subterfuge. Put simply, there's a lot of customer-stealing going on through social networks, and this tool is designed to help users get proactive in defending their organizations.
Jason covers a lot of stuff in this 30 minute presentation:
- What is Social Klepto?
- Example of customer loss
- How much is a customer worth ?
- How much is a sales lead worth ?
- How to use Social Klepto and why focus on LinkedIn?
- How to steal leads
- Four types of social bait accounts
- How to make a ‘customer prospect'
- How to build a connection base
- Social Klepto web interface
- Information gleaned from Social Klepto, and how to use it
- How to protect yourself
- How to get Social Klepto
Check out the video, and then if you want to play around with Social Klepto, check out these links:
https://github.com/dingzj/linkedin_klepto
For more from Jason, follow him on twitter @dingzj1 and on the Barracuda Labs blog.
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Christine Barry est blogueuse en chef et responsable des réseaux sociaux chez Barracuda. Son travail consiste à rédiger des articles captivants en lien avec les services Barracuda et à faciliter la communication entre le public et les équipes internes. Avant de rejoindre Barracuda, Christine a été ingénieure de terrain et chef de projet dans l'éducation et auprès de PME pendant plus de 15 ans. Elle est titulaire de plusieurs diplômes technologiques, d'une licence de l'université du Michigan, et d'une maîtrise en administration des affaires.
Connectez-vous avec Christine sur LinkedIn.
